Secrets to Successful Online Lead Generation Marketing Articles | November 21 DeSean Jackson Youth Jersey , 2008 A recent survey conducted by research firm, MarketingSherpa, found that business-to-business marketers are shifting from offline to online marketing programs in record numbers. This is a good move.In ...
A recent survey conducted by research firm, MarketingSherpa Dallas Goedert Youth Jersey , found that business-to-business marketers are shifting from offline to online marketing programs in record numbers.
This is a good move.
In most B2B situations, online lead generation will get you more good leads, faster and potentially at less cost than offline tactics. The only requirement is that your prospects must be online themselves.
Online lead generation has become critical for business-to-business marketers because prospects are actively researching B2B products and services, and they?re doing it online.
For example: 80% of business technology buyers say that they found the vendor ? the vendor did not find them. (MarketingSherpa Carson Wentz Youth Jersey , Business Technology Marketing Benchmark Guide 2007 ? 2008).
Well over 70% of B2B purchases begin with an online search. (Enquiro Research Business to Business Survey 2007).
Even C-Level executives (82%) use search engines. (Forbes and Gartner online C-Level survey Nov & Dec 2007). Take a look again at those first two points. The combined concept is worth repeating. 80% of your potential prospects are looking for solutions like yours, and most of them are finding those solutions online. It pays to be where they?re looking for you.
Another reason online lead generation will get you more good leads, faster and potentially at less cost than offline approaches is because it is easy to track and measure the results of online tactics. It?s easy to keep what?s working and drop what isn?t. That saves you money.
It?s also easy to compare one version against another until you?ve found the combination that produces the greatest results. That makes your marketing investment more efficient.
To succeed in online lead generation, you have to lay a good foundation. Here are five fundamental secrets to doing that. Be very visible. Your goal should be to become highly visible and easy to find anywhere your prospects are hanging out or looking for products or services like yours.
Get your prospects to take action. Just as with conventional offline marketing programs Brian Dawkins Youth Jersey , the goal of an online program should be to get your desired prospects to do something.
Be prepared to convert the leads you generate. Only a small percentage of prospects will be ready buy or to talk with a sales person on the initial contact. Sending traffic or leads to your website is only the first step in a multi-stage process.
Participate in the community. Your target audiences ? prospects, customers, journalists, employees and investors - are talking online. There?s much to be gained by participating ? correctly ? in those conversations.
Test and measure. The ability to quantify and compare results from nearly every aspect of an online marketing program is a key advantage of online marketing. Marketers are moving to online lead generation because it works ? and especially in a poor economy Randall Cunningham Youth Jersey , it offers many advantages over offline programs. But, like more conventional marketing tactics, you can waste a lot of money if you don?t do it right. Keep the above ?secrets? in mind and you?ll vastly improve your chances for success.
? 2008 Tatum Marketing Inc.
#1 ?Affiliate marketing is easy! You'll be making money within 15 minutes?.
Secret: It is NOT easy, and it could take you a hell of a lot longer than 15 minutes to make any money. You'll read a lot of stuff from people telling you that making money on the internet is very easy Clayton Thorson Womens Jersey , so that you'll buy whatever it is that they're selling. Many internet gurus will tell you that it's real easy, and it's just not. It takes a ton of work, and many, many hours on the computer. I make decent money Shareef Miller Womens Jersey , I'm not in the six figures, but I stuck to it, and it's worked out so far, but it's taken a lot longer than 15 minutes?
When was the last time that you read that the money that you make (if you make any at all) on the internet will be piddly at it's absolute best in the beginning? My first check was for $6.48 JJ Arcega-Whiteside Womens Jersey , but that $6.48 told me that there was more to be made. So like I said before, I stuck with it.
#2 ?Discover the secrets of??
Secret: There are so many ebooks out there that promise to ?give you the secrets? of everything from how to make money blogging to how to get Google to make money for you. Here's the scoop; If Internet Guru dude gave all of us his 'secrets?, what would be left for him? I'm not saying that he should give us his secrets, I am saying that he shouldn't say that he's giving away those secrets Miles Sanders Womens Jersey , only to water them down with regurgitated, inflated nonsense.
#3 ?Drive tons of free traffic??
Secret: Where to start with this one?
Anytime someone offers to 'drive free traffic to your site?, run far, and run fast in the opposite direction. Generally Andre Dillard Womens Jersey , that ?free traffic? is highly untargeted traffic. It's not the kind of traffic that you're looking for if you're going to make any money doing this at all. There's no such thing as ?free targeted traffic?. Nothing is free. Everything costs something. Remember that.
#4: ?Subscribe to our newsletter for inside information??
Secret:..."and we'll harass you via email 'til you want to slit your wrists".
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