Why Could Puma Attract So Many Customers? Sports Articles | July 27 Solomon Thomas Jersey , 2011 It is just like John Hill's words," Among all the sports clothing brands, Puma achieves the highest peak on brand management. Puma subdivided its customers according to "Life Attitude".
John Hill, the manager of Wells Fargo Investment Company in New York Dante Pettis Jersey , said," Puma is the best sports garment brand of brand management. Its product line is designed to be very rigorous and reasonable. Meanwhile, Puma concentrates on the market subdivision and channel of distribution as a long-term goal. Owing to their outstanding market tactics, shares of Puma company has won a lot of reliance in the past years. On the basis of "Life Opinion" Mike McGlinchey Jersey , Puma divided its consumers into different types. Jochen Zeitz disclosed that Foot Locker put forward a plan to sell all fronts production of Puma in chain stores. Puma could easily double its sales volume if they did it like that. However, this suggestion was refused euphemistically. Because they could not face the phenomenon that their consumers would come across with their coolest shoes or clothing at any streets. Zeitz said that Puma was not fighting for sales growth. Only long and stable growth and the firm relationship with customers were their goals Not only the preeminent management team, but also a international top-level design team contributed to the quick success of Puma brand. As early as 1999, a new concept called "Crossover" was promoted by Puma. They joined hands with Jil Sander Nick Bosa Jersey , the giant of German garment brands, to design high-end casual shoes. Very soon; Puma attracted a large number of fans with the help of this new concept. Besides, the cooperation between sport brands and fashionable brands become a trend till today. In 2003, Puma took actions first and became partners with BMW's Mini Brand. Afterwards Matt Breida Jersey , Puma successfully got the right to sponsor the most possible championship of F1 in 2004, BMW-Williams car team. Meanwhile, Puma worked together with F1's giant Ferrari to promote racing shoes, suits and some other things. In 2007 George Kittle Jersey , Puma rebuilt the links with Japanese jeans brand Evisu and promoted a new series of jeans called "True Love Never Dies". Combined with Evisu's exquisite jeans craft and Puma's creative designing factors, this series of products became a hot topic of international fashionable area as soon as it was promoted The most important rule of Puma's market subdivision is to build firm relationship with "Early-Adopter". According to the marketing theory, all the customers could be divided into "Innovator", "Early-Adopter" Jimmy Garoppolo Jersey , "Early Majority", "Late Majority" and "Laggard" on the basis of the time and degree that they accepted the new production and new technology Nowadays, Puma becomes very different from the Puma of our memory. We can meet Puma products at almost any streets. Maybe it is just like what Puma itself proposes that sports is a kind of philosophy about life opinion. Normal 0 7.8 ? 0 2 false false false MicrosoftInternetExplorer4 * Style Definitions * table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}
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Each of us has three options for handling responsibilities. The choice we make is one of the most powerful determinants of the degree of career success we experience.
One option is to avoid responsibility whenever possible. That is the G. I. Joe response. Recruits learn early that unless they want to make a career of the military, "don't volunteer."
A second option is to accept responsibility when it is thrust upon us. The commonly accepted wisdom is that this is the road to success.
But wise careerists understand that merely accepting responsibility is not enough. The real key to getting ahead of the competition in the world of organizations is to aggressively seek responsibilities.
Each of these options produces its own predictable results.
To just avoid responsibility means at best to stay in place and in time to drift downward into the routine of bureaucracy.
To accept responsibility is to advance in lock steps with a lot of other people in the pack who believe that is enough to satisfy their
Promise only what you can deliver and deliver what you promise is wise career advice.
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