Small firm marketing or lawy The advantage that small legal firms or solo legal practitioners have is that they can decide better on their marketing strategies and expenses. The number of people in small firms is low and solo practitioners only have themselves as decision makers. So, they know what suits their business best and how their firm’s marketing should be done. With so many lawyers now moving to online small firm marketing or lawyer internet marketing solo practitioners it is best if you followed suit. The outcome of the strategy will be brilliant and you will not feel that you have spent a truckload of money.