Benchmarking is another name for the search for ?best practices?. This includes determining where you need to improve, finding an organization that is outstanding in this area, then studying the company and learning then applying its best practices in your firm.
Product quality was felt by a large group of theorists to be the area where western business was most lacking. People like W. Edwards Deming, Joseph M. Juran Authentic Odell Beckham Jr Jersey , A. Kearney, Philip Crosby, and Armand Feignbaum made theories of quality improvement techniques like total quality management (TQM), continuous improvement (kaizen) Authentic Darius Slayton Jersey , lean manufacturing, Six Sigma, and return on quality (ROQ).
A significant movement started that attempting to recast selling and marketing techniques into a long term endeavor that created a strong relationship with customers (called relationship selling, relationship marketing Authentic Julian Love Jersey , and customer relationship management). Customer relationship management (CRM) software (and its many variants) joined the integral tools that sustained this trend.
James Gilmore and Joseph Pine found outstanding advantage in mass customization. Flexible manufacturing techniques allowed businesses to individualize products for each customer without losing scale economies. This efficiently turned the product into a service. James Collins and Jerry Porras spent years performing empirical research on what makes great companies. Six years of research uncovered a key underlying principle behind the 19 successful companies that they studied: They all encourage and maintained a core ideology that nurtures the company. Even though strategy and tactics change daily, the companies, nevertheless, were able to maintain a core set of values. These core values encourage employees to build a surviving organization. In Built To Last (1994) they mentioned that short term profit goals Authentic Oshane Ximines Jersey , cost cutting, and restructuring will not motivate dedicated employees to build a great company that will endure. In 2000 Collins coined the term ?built to flip? to describe the dominant business attitudes in Silicon Valley. It describes a business culture where technological change inhibits a long term focus. He made the concept of the BHAG (Big Hairy Audacious Goal) so popular) .Arie de Geus (1997) performed a similar study and found similar results. He identified four key traits of companies that had survived for 50 years or more. They are:
??????????? Sensitivity to the business environment ? the ability to learn and adjust
??????????? Cohesion and identity ? the ability to build a community with personality, vision, and purpose
??????????? Tolerance and decentralization ? the ability to build relationships
??????????? Conservative financing
He coined the term living company referring to the company with these key characteristics because it is able to perpetuate itself. If a company emphasizes knowledge rather than finance Authentic Deandre Baker Jersey , and sees itself as a stable community of human beings, it has the potential to become great and survive for decades. Such an organization is an organic entity capable of learning (he called it a ?learning organization?) and capable of creating its own processes, goals, and persona. Wholesale NFL Jerseys Free Shipping
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